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Basic marketing focuses upon the four “P”s: Product, Price, Place, and Promotion. For a martial arts school, the important products include the offered classes and the associated items sold through business, such as videos, books, gear, uniforms, and clothing.

Marketing strategies can be divided into two basic categories. Direct marketing, which includes one on one contact with potential customers, may also include paid and unpaid adve » Read more: Marketing Of Martial Arts